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About how "Coupons are back - thanks to recession"

Posted at 08:17 AM on January 11, 2010

After almost two decades of decline, 2009 is on track to mark the first year that coupon use has increased in the U.S. since 1992.

 

Coupon clipping for the millennium isn't just for detergent and cereal. Retailers of all stripes, from Walgreens to Neiman Marcus, have latched onto the coupon to entice consumers to spend. And the Internet and mobile devices are making coupons more widely available.

 

"Coupons are just more accessible to more consumers than ever before," said Todd Hale, senior vice president of consumer and shopper insights at Nielsen Co. "Without question, the economy has caused consumers to make pretty significant shifts in where they shop and how they buy and use promotions."

Retail sales last holiday were expected to be no better than 2008, which ranked as the worst season in four decades. The difference last year: Merchants were better prepared to protect profits and they reduced inventories going into November and December.

 

READ more at: gainesville.com/article/20100107/guardian/1071021&tc=yahoo

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